Your Values, Your Business:
Promoting Co-op Month 2009
With USDA’s release of data showcasing the economic impact of cooperatives on the United States economy and the cooperative model up for consideration as part of health care reform, the National Co-op Month Committee anticipates a great deal of buzz for Co-op Month 2009!
Our 2009 theme—“Your Values, Your Business!”—presents a striking idea for consumers: doing business with a cooperative means doing business with an entity that shares the same values as most Americans.
To promote this year’s theme, the National Co-op Month Committee will make use of several vehicles to promote co-ops during the month-long celebration this October:
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Marketing Advertisements – Ad templates for all cooperatives which convey a unified message for increasing consumer awareness.
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Facebook – A special “group” page on the world’s most popular social networking site to educate consumers about Co-op Month and cooperative business.
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Twitter – An easy way for co-ops to hear what others are doing for co-op month.
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Zazzle.com – Purchase co-op themed promotional items to increase awareness of cooperatives among your membership.
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A Day in the Life – download the updated award winning publication to distribute among your membership at Lulu.com.
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Go.coop – Direct consumers to the redesigned go.coop Web site to learn more about cooperative business.
How You Can Get Involved in Co-op Month 2009
A successful Co-op Month campaign takes a lot of energy and other resources to get the word out to consumers. To cover the costs for the marketing activities for consumers and cooperatives, we encourage you to make a donation in support for Co-op Month.
However, the best way to support Co-op Month is to use all the collateral and marketing tools we’ve created for Co-op Month 2009 to build greater understanding about cooperatives in your area! When you use these materials, you clearly show that you’re part of the greater community of the more than 29,000 cooperatives. This helps us create a strong, unified presence for cooperatives and lets consumers and policy makers know the true value of cooperative business in the U.S.
When cooperatives come together as a unified front, we bring greater awareness that cooperatives are the best business model when it comes to economic and social change. |
